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Southern Brides

1518 W Palmetto St Florence, SC 29502

Tri-Hi-Y dresses now in stock and more arriving weekly.

Shop early for best selection of bridal gowns.

New shoes and jewelry also in stock.

Wedding Dresses for Florence, SC

Bridal Gowns Florence, SC

Southern Brides is Florence, South Carolina's premier and largest wedding store!

Bridal Gowns Florence, SC

Southern Brides welcomes you to the ultimate wedding shopping experience! Our global website features everything you need to prepare for your big day, including wedding dresses, bridal gowns, prom dresses and more. We are your one stop wedding shop. Southern Brides is dedicated to providing the biggest selection at the best price, and exceptional customer service. If you're getting married in Florence, SC, let us be a part of your wedding day.

We've been helping make weddings even more special for more than 20 years with our extensive selection of quality bridal gowns at affordable prices. Our bridal salon is here to make you as beautiful as the love you and your partner share. And we're here to do it without breaking the bank. You've been dreaming of bridal gowns for years. Here at Southern Brides, we can make those dreams a reality.

Bridal Gowns Florence, SC Southern Brides offers the largest selection of bridal gowns and wedding dresses that you will find. No matter what your personal tastes are in a wedding dress, we are sure to find something that suits your needs. Our experienced staff is always available to help you pick out bridal gowns and assist you in fittings. 

Southern Brides can also be your destination for beautiful prom dresses! Our selection is vast and unique, so you won't have to worry about running into someone else wearing your dress. We offer prom dresses in every color, size and style. Get pumped for prom at Southern Brides!

Whether you are shopping for wedding dresses, bridal gowns or prom dresses, Southern Brides is the place to go in Florence, SC. Our full list of services and offerings is below. Call us for more information about anything you see on this website or stop in to see our huge selection for yourself!

Southern elegance and bridal gowns at their best.

Clearance dresses starting @ $5.00
Bridal Gowns starting @ $99.00

Southern Brides

  • Full service bridal shop Prom Dresses Florence, SC
  • Bridal gowns
  • Informal / Destination gowns
  • Headpiece / Tiara / Veils
  • Wedding Dresses
  • Prom Dresses
  • Bridesmaid dresses
  • Flower girl dresses
  • Pageant dresses
  • Slip
  • Bra
  • Shoes
  • Jewelry
  • Invitations
  • Wedding accessories
  • Tuxedo rental
  • In-store alterations
  • In-store shoe dye
  • Wedding gown preservation service

Prom Dresses Florence, SC

logo Southern Elegance at its best!
1518 W. Palmetto St.
Florence, SC, 29501

Celebrating 25 years in business this year.

Prom Dresses Florence, SC


Wedding Dresses Florence, SC  











10:00 AM - 6:00 PM


10:00 AM - 6:00 PM


10:00 AM - 6:00 PM


10:00 AM - 6:00 PM


10:00 AM - 6:00 PM


10:00 AM - 4:00 PM

Sunday Closed


Click on the designer to be directly taken to their website.


Wedding Dresses Florence, SC Bridal & informal gowns

Casablanca Bridal
Mary's Bridal
Mori Lee

Bridesmaid & Flower Girl

Jordan Fashions
Mary's Bridesmaids

Mori Lee

Veil / Headpieces

AA Bridal
Bridal Veil Co
Bel Aire
Giselle Bridal Veils


Colorful Creations
Shoes by Speen & Co.
Dyeables Shoes
Johnathan Kayne by Benjamin Walk

Touch Ups Shoes by Benjamin Walk
Your Party Shoes


Prom:Wedding Dresses Florence, SC

Alyce/Paris Prom
Antonia Castelli

Cassandra Stone & II
Crush Prom
Fabulouss by Mac Duggal

Flaunt by Mori Lee
Flash by Mac Duggal
Le Gala
by Tony Bowls
Mac Duggal

Mori Lee
Night Moves by Allure
Paparazzi by Mori Lee
Paris by Tony Bowls

Sherri Hill
Sticks & Stones by Mori Lee

Tony Bowls Shorts



Expressions by Bel Aire - cake jewelry toppers
Hortense B Hewitt - wedding accessories
(garters, guest books, pens, serving sets, glassware, hankies, candles, cake toppers, baskets, pillows)
Simply Charming - wedding accessories 
(garters, pillows, books, hankies)

Tuxedo Rentals & Sales

Jim's Formal Wear
Tuxedo Central 

Wedding Dresses Florence, SC Wedding Dresses Florence, SC

    Wedding Dresses Florence, SC Wedding Dresses Florence, SC

Bridal gowns, veils, bridesmaid's dresses, flower girl dresses, mother's dresses, prom & holiday dresses, pageant dresses, wedding accessories, jewelry/shoes, invitations, tuxedo rental.

Wedding Dresses Florence, SC

Products & Services

Bridal gowns, Headpieces, Tiaras, Veils, Bridesmaid dresses, Flower Girls dresses, Prom & holiday dresses,  Pageant dresses, Invitations, Wedding accessories, Shoes, Jewelry, Tuxedo Rentals.  In store expert alterations.  In store shoe dyeing.

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Southern Brides

1518 W Palmetto St
Florence , SC 29502

I purchased my prom dresses from Southern Brides and I recently got married and purchased everything from them. Great selection and price on my bridal gown, bridesmaid dresses and tuxedo rentals. I would highly recommend Southern Brides.

Pros: Individual attention and you don't need an appointment. Takes time to try on bridal gowns and to find the perfect dresses. They took their time with me and made me feel special.

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Jul 14, 2015
By: Marie

Southern Brides

1518 W Palmetto St
Florence , SC 29502

Southern Brides is the best bridal shop in the Pee Dee area. The staff was really nice and eager to help. I can't call of you by name, but you guys are the best. I wanted a Mori Lee dress and Southern Brides made it happened. I felt the prices was reasonable for that type of dress. I will highly recommend Southern Brides to anyone is getting married.

Pros: There was an issue with my first dress and when the staff found out, they immediately called me and had one ready to be shipped for me. The good thing is the staff made it right eventhough there was a price difference, I didn't have to pay it. That's what I call being professional.

Cons: I didn't have any issues with Southern Brides.

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Jun 26, 2015
By: Scooby

Southern Brides

1518 W Palmetto St
Florence , SC 29502

I can't say enough good things about this shop! Through the years, I have purchased my daughter's prom, pageant and now wedding gown from Southern Brides. She is a petite young lady so all had to be altered and the alterations were perfect and very reasonable. Jonette and Lisa were a God send last year in helping with my daughter's wedding gown selection and fittings. My son is engaged to get married next spring and I have already consulted them for selecting my mother of the groom gown! Would not DREAM of trusting these special occasions to any other shop!

Pros: Their prices are reasonable for the excellent quality and designer lines they carry. Their service is second to none in Florence. My expectations were EXCEEDED! I recommend them to anyone that I know who has a daughter or son that is getting married or has a formal event to attend. (Prom Tuxedo rental was MUCH better quality than chain rental store I had used previously!)

Cons: if I had one issue, it could possibly be that parking can be tricky as they are on a busy street if you are there around 5:00pm...other than that, NO complaints! keep up the excellent work!

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Jun 12, 2015
By: Ren

Southern Brides

1518 W Palmetto St
Florence , SC 29502

I was married May 11, 2013. Susan (owner) made sure everything I wanted was the way it was supposed to be. Southern Brides, are VERY Professional and I am truly satisfied. The service was great and everything was on time just as they said. I would definitely use them again:) Ms. Susan, you are the BEST!!!!

Pros: The Bridesmaid dresses has to be my favorite. When I ordered I wasn't sure how they would turn out, but thanks to MS SUSAN, everything was wonderful!

Cons: There was nothing I didn't like.

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Jun 03, 2013
By: "Ash"

Southern Brides

1518 W Palmetto St
Florence , SC 29502

I don't understand why you only heard the negative comments from customers so I'm posting a positive review to let others know about your service and products. Great selection and pricing. We purchased prom dresses for my daughter and now we are getting her bridal gown. Always a friendly staff.

Pros: Always a friendly staff, great prices and selection.

Cons: I don't have anywhere to wear all those beautiful dresses.

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Mar 25, 2013
By: sonya

Southern Brides

1518 W Palmetto St
Florence , SC 29502

When into the store today and while the dresses were beautiful and some of the prices were very reasonable...The customer service sucked!!! However I went across the street to BRIDAL HUT, got excellent customer service and found the dress I wanted.

Pros: Beautiful gowns,

Cons: "Manager" seemed very unfriendly/unprofessional almost rude. Felt as if my business wasnt wanted...

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Feb 17, 2013
By: kimmie

Southern Brides

1518 W Palmetto St
Florence , SC 29502

Dresses are great! I just wish I could view them online, and if I can, make it easier to find.

Pros: Prices--Great! Dresses--Look amazing! Customer service--Great!

Cons: I can't shop online.

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Dec 17, 2012
By: Courtney

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Established: 1989

Brands Carried

Casablanca Bridal, Forever Yours bridal bridesmaid & flower girl, Mary's Bridal, Mori Lee bridal & bridesmaid, Jordan Fashions bridesmaid & flower girl, Edward Berger Veils, Bel Aire Veils

Alyce/Paris Prom, Ashley & Alison Prom, Cassandra Stone & Crush Prom, Jasz Courture Prom, Cassandra Stone & II, Le Gala Prom, Mac Duggal, Night Moves, Paris Prom, Party Time Formals, Sherri Hill, Tony Bowls

Jim's Formal Wear, Tuxedo Central, Colorful Creations Shoes, Touch Ups Shoes, Coloriffics Shoes, Golden Stella Jewelry, Sassy South Jewelry, Hortense Hewitt accessories, Hollywood Tape, Covermark Tattoo kit, Simple Charming wedding accessories, Spanx